The Importance of Functionality

We’ve all got phones, right? One of the first things we do when we get a new phone is get rid of all the pre-installed apps we won’t use, and download the ones we want. But how often do we download an app, spend 2 or 3 minutes navigating our way around it, and then delete it because we’re frustrated with it? We’ve all done it. The same goes for websites - sometimes we’ll go to a website and instantly close the tab and search for an alternative, because it’s not doing what we want it to do.

Another perfect example of functionality is using someone else’s (usually cheaper) phone or laptop to try and complete a task. What’s more frustrating than making the usual clicks to do a specific action, and the device freezes, or takes far too long to do what it’s supposed to do? It could be that the device itself is just cheap, tacky, and slow, or it could be that the operating system (OS) just isn’t up to scratch.

The same applies to EPoS systems - you can be drawn to the flashy-looking screen, the narrow bezel around the hardware, the “flagship” look of the device, but what’s the use of bells and whistles if they don’t make any noise? You can have all the features in the world, but if they’re not doing what they’re supposed to do, they’re essentially useless. The main reason behind this is companies wanting to rush to release the newest model or newest feature, and not ironing out the creases before rolling it out.

Essentially, the public become the usability testing grounds for the development team, and when the complaints start coming in, the team just ‘wing it’ and fix any issues as they go along.

We’ve been designing EPoS software for 30+ years, and one of the things we pride ourselves on is taking time to ensure features are working as well as they possibly can before adding them to the inTouch system. A seamless, easy-to-navigate interface is what we always imagined for inTouch - a system designed with you in mind. We put ourselves in the shoes of the customer, and that’s the only way to achieve genuine results. If it doesn’t work properly, we’re not including it in the system - it’s that simple. We wouldn’t want to struggle along with a glitchy, buggy feature, so why should we expect you to?

A certain man, now passed, once said:

"Most people make the mistake of thinking design is what something looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!'. That's not what design is. It's not just what it looks like and feels like. Design is how it works."

- Steve Jobs

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